The SportsGrad Podcast #22: Hayley Hamp (Collingwood FC) - How to Launch your Career in Sports Marketing
Ever imagined what it would be like to work in the marketing team for the biggest sporting club in the country?
It’s an everyday reality for this week’s guest, Hayley Hamp - Marketing Communications Coordinator at the Collingwood Football Club!
Hayley’s journey into her dream role in Sports Marketing is one of resilience and persistence. In this episode, you will realise why you should always have an eye on your dream organisation and learn that it’s never too late to break into the sports industry.
In our chat with Hayley, we dive into her day-to-day roles in the Collingwood AFL, AFLW and Super Netball marketing team, explore the dynamics, departments and fast-paced working environment of the AFL’s biggest club, and even give you a behind the scenes look into how Hayley develops an AFL club membership package.
But how did Hayley land the job of her dreams you ask? Don’t worry - she reveals exactly how she discovered the Marketing Communications Coordinator position advertised, shares the application and interview process steps at Collingwood FC you need to know, and uncovers why the club prioritises a candidates cultural fit over their abilities.
If you love the idea of connecting people through sport, this episode is for you!
In this episode you will learn:
- The benefits of having a mentor and the key tips to creating a relaxed relationship. [10:30]
- How you can make the most of your next internship and the skills you should be focusing on. [13:50]
- The day-to-day roles for an AFL Sports Marketer before and during COVID-19 and why “two days are never the same in the AFL.” [25:45]
- Plus heaps more!
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