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Virality is Dead: How Doomscrolling Killed Viral Content

Apr 4, 2025
The discussion reveals that true virality is fading, as content becomes increasingly fragmented and diluted by 'viralflation.' Algorithm-driven platforms create niche communities, making it harder to measure what can genuinely go viral. The podcast also explores the ironic use of terms like 'cheugy' and highlights the unpredictable nature of viral trends. Concerns about the risks associated with going viral in today's digital landscape are addressed, emphasizing the need for brands to understand social media dynamics rather than just chase viral fame.
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