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Rory Vaden discusses the importance of automation in personal branding, emphasizing that personal branding is essentially the digitization of one's reputation. He also highlights the importance of being mission-driven and obsessively passionate about one's work, ultimately leading to greater success and impact. Codie and Rory emphasize that trust and reputation are foundational to success in any venture.

To request a free brand strategy call with Rory’s team visit http://freebrandcall.com/codie

To download the national research study Rory talked about in this interview visit http://freebrandstudy.com/codie

To download a free early release audiobook of Rory’s brand new book visit http://freebrandaudiobook.com/codie ------------------------------------------------------------------------------------

Chapters

00:00 The Power of Automation and Personal Branding

02:46 Building Your Online Presence: Starting from Scratch

06:06 Identifying Your Audience and Their Needs

09:09 Creating Value: The Key to Building Trust

11:56 The Importance of Giving First

15:01 Depth vs. Width: Serving a Smaller Audience

17:46 Fractal Math: Maximizing Revenue Without New Customers

20:54 Mission-Driven Messengers: The Future of Personal Branding

23:52 Obsessive Passion: The Key to Success

26:55 Finding and Exploiting Your Uniqueness

31:39 The Power of Obsession in Service

34:01 Revenue Stream Assessment: Finding Your Focus

41:14 Crafting Your Expertise: The Roadmap to Recognition

47:40 The Importance of Books in Building Trust

52:43 Frameworks for Success: Productizing Services

55:35 The Role of Personal Branding in Business Growth

01:00:00 Trust and Reputation: The Cornerstones of Success

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