Under the Hood of Cresco Labs: AI, Tech Integration, and Custom Retail Solutions ft. Zach Marburger

Cresco Labs is one of the largest MSOs in the industry, but at its core, it has an entrepreneurial mindset that has always stayed the same.

Many overlook that a company with a sizable market cap can still possess the craftiness and perspective of a smaller company. This mindset has led to strategic opportunities that allow Cresco Labs to thrive in areas easily overlooked by its peers.

This week, we sit down with Zach Marburger to discuss:

• The Tech Ecosystem at Cresco Labs
• Innovative Custom Retail Solutions
• The Inner Workings of Their Unique Selling Proposition (USP)
• And so much more

Don't miss this in-depth look at how one of the most prominent players in cannabis continues to innovate and lead the industry.

About Cresco Labs

Cresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.

Guest Links

https://twitter.com/crescolabs
https://www.linkedin.com/company/cresco-labs/
https://www.crescolabs.com/
 

Main Topics Discussed:

• Cresco's approach to technology and the importance of seed-to-sale traceability systems (00:03:27)
• Cresco's decision-making process for building vs. buying technology solutions (00:11:39)
• Cresco's focus on integrating data and systems across cultivation, manufacturing, and retail (00:24:33)
• Cresco's e-commerce strategy and the shift towards online sales (00:26:12)
• Zach's thoughts on the potential use of AI and computer vision in cannabis operations (00:35:31)
• Challenges and lessons learned from Zach's entrepreneurial background (00:43:26)

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