Phil Byrne is Onboarding & Activation Lead at Intercom and in this episode we look at how you can turn your new users into long-term paying customers. Phil talks us through the Intercom playbook for onboarding & activation, including: - Why you should build multiple onboarding flows based on user intent - How Intercom productises their “aha moment” and how Phil and the team help users reach it - How to maintain communication after a trial is complete to boost free to paid conversions - The way Intercom’s onboarding team works with marketing to ensure they’re delivering right fit users Links: Intercom >> https://www.intercom.com/ Start With Why >> https://www.goodreads.com/book/show/7108725-start-with-why Inside Intercom Blog >> https://www.intercom.com/blog/ Follow Phil on Twitter >> twitter.com/noisey_music --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward