Charlotte Henry, a contributor to the Edition newsletter, breaks down Tubi's impressive rise in streaming, highlighting how it rivals giants like Disney+ with minimal investment and no exclusive content. The conversation dives into the changing perceptions of ad-supported services and Tubi's secret sauce for audience engagement. Meanwhile, Apple unveils its M4-powered Mac Minis, shifting its image, and Meta is on a quest to establish an AI-driven search engine, reducing its reliance on major competitors.
Tubi's growth in audience engagement, surpassing major streaming platforms, highlights the increasing appeal of ad-supported free content in the competitive streaming market.
Meta's development of an AI-powered search engine aims to lessen its dependency on established rivals by providing real-time news and search summaries.
Deep dives
Meta's AI-Powered Search Engine
Meta is developing an AI-powered search engine to reduce its reliance on Google and Microsoft for current events information. The planned search engine aims to deliver AI-generated search summaries within its chatbot, leveraging a multi-year deal with Reuters to integrate real-time news content. This move comes as Meta recognizes the shift in user behavior towards utilizing chatbots for search queries, in contrast to traditional search engine usage. By building a comprehensive database of information and location data, Meta seeks to compete in the lucrative search market, estimated to be a $287.5 billion industry in 2024.
Apple's M4 Mac Mini Announcement
Apple has introduced the M4 Mac Mini, which features significant upgrades, including support for ray tracing and a default setup of 16GB RAM. Starting at $600, the new Mac Mini reflects a substantial performance enhancement and offers configurations that can go up to $4,700 for high-end models with advanced specifications. This compact computer, smaller than previous iterations, aims to act as a powerful entry point into the Apple ecosystem, drawing the attention of potential new customers. However, the rising prices have sparked discussions about the shift in the Mac Mini's positioning from an affordable option to a more premium product.
Tubi's Growth in Streaming Market
Tubi has achieved a notable audience size, surpassing platforms like Peacock and Apple TV in viewership numbers, although it currently struggles with profitability. During a recent interview, Tubi's CEO highlighted the company's aim to leverage resources from Fox to enhance its competitive position in the fast streaming sector. Fast advertising-supported services like Tubi draw viewers looking for free content with ads, appealing particularly to audiences accustomed to traditional television. Tubi's success demonstrates a growing trend where viewers opt for ad-supported platforms as a cost-effective alternative to numerous subscription services.
LinkedIn's AI Recruitment Agent
LinkedIn has launched its first AI agent specifically designed to assist with recruitment, marking a significant milestone in the company's development of AI technologies. This new tool targets major clients and aims to streamline the hiring process by utilizing AI to match candidates with job roles more effectively. The launch aligns with broader trends in the job market, where companies increasingly seek innovative solutions for talent acquisition. By automating and optimizing the recruitment process, LinkedIn hopes to enhance user experience and expand its appeal to businesses in a competitive hiring landscape.
How has Tubi managed to build an audience that rivals Disney+ while spending less money with little to no exclusive content? Plus right after the announcement of new M4 iMacs, Apple has revealed M4 powered Mac Minis. And Meta is working on an AI-powered search engine to decrease its dependence on Google and Microsoft.
Starring Sarah Lane, Robb Dunewood, Charlotte Henry, Roger Chang, Joe.