How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

When it comes to the disclosure of advertising spend, transparency is key.

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221123013

Read the text of this episode here: https://www.ama.org/2022/09/20/how-disclosing-advertising-spending-can-reduce-investor-and-analyst-uncertainty-and-possibly-enhance-firms-valuation/

Reference: Sungkyun Moon, Kapil Tuli, and Anirban Mukherjee, "Does Disclosure of Advertising Spending Help Investors and Analysts?" Journal of Marketing.  doi:10.1177/00222429221123013

Narrator and Producer: Marissa Lambert

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.