NEJM Interview: Dr. Nancy Morden on the Choosing Wisely campaign and the pathway to reducing use of low-value services.

Dr. Nancy Morden is an associate professor at the Dartmouth Institute for Health Policy and Clinical Practice and at the Geisel School of Medicine at Dartmouth. Stephen Morrissey, the interviewer, is the Managing Editor of the Journal. N.E. Morden and Others. Choosing Wisely - The Politics and Economics of Labeling Low-Value Services. N Engl J Med 2014;370:589-92.