128. Michael Versluis, CEO & Founder, Expansify - How to land your first customer in the US?

In this episode, we speak with Michael Versluis, CEO & Founder, Expansify, the GTM agency helping European SaaS companies to a successful market entry in the US.

We talked with Michael about landing your first customer in the US when your home market is the EU! In particular, we are looking into some of the proven steps and actions required to be successful from his learnings taking his previous business to the US:

- How did you identify the specific needs of the U.S. market for your SaaS product, and what steps did you take to tailor your solution to meet these needs?

- Could you share the story of how you acquired your first customer?

- What were the key challenges and how did you overcome them?

- What sales strategies were most effective in the early stages of your business, especially in a competitive market like the U.S.?

These are some of the many questions we address with Michael. Please tune in to learn from Michael's experience and his top three pieces of advice to follow when trying to acquire your first customers in the U.S.