Janel Torkington is a professional content strategist, two-time content team manager, digital marketing dabbler, and occasional poet/ukulele-plucker. She is presently working at Facebook as a content designer. She specializes in mobile ad platforms, the ad creative experience, designing and building ecosystems of tools to help advertisers create ads that look and perform great everywhere they show up.

In this episode, Janel had shared great insights on using words as design tools. She helped us describe what a content strategy is and how designers can use the power of words in designing beautiful experiences. We later discussed how do you craft words to accessibility. In the end, we discussed why crafting UI text should be an integral part of the design process? What is the method she follows, along with a few practical UX writing tips.

Takeaways - What is UX writing, and how different it is from content strategy. How to craft words to accessibility? UX writing tips.

Janel recommends books:

The Culture Map by Erin Meyer

So You’ve Been Publicly Shamed by Jon Ronson

The First 15 Lives of Harry August by Claire North

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all.

Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Sin humildad no se puede tener Fe. Homilia domingo 14/12/2025, P. Santiago Martín FM