The Daily Aus The science of being cool
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Jul 3, 2025 What makes someone cool? Delve into a fascinating study involving 6,000 participants across 13 countries that identifies six key traits of coolness. Discover the stark contrast between being cool and being good, highlighting autonomy and rebellion versus care and conformity. As social media reshapes perceptions, explore how generational shifts influence what it means to be cool today. With amusing insights on cultural icons like Rihanna and Harry Styles, the hosts engage in a light-hearted yet thought-provoking discussion.
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Universal Coolness Traits
- Coolness has six consistent traits found universally across 13 countries and 6 continents.
- These traits are extroverted, hedonistic, powerful, adventurous, open-minded, and autonomous.
Cool vs Good Traits
- Cool people break rules and seek new experiences, unlike good people who maintain social norms.
- Good people are caring, traditional, and help preserve social stability.
Generational Views on Coolness
- Definitions of cool vary by generation, from rebellion in baby boomers to authenticity in Gen Z.
- Gen Z values genuine expression of struggles and values above plain rebellion.