FIF Series EP 23 - The Difference Between Trends and SuperShifts

Distinguishing between trends and super shifts is crucial for future-proofing any business or career. We explore the key differences to help you spot transformative changes before they completely reshape industries and catch you unprepared.

• Trends are surface-level changes that typically rise gradually, become popular for a time, and eventually fade
• Super shifts are massive structural transformations that radically alter how we live, work, and interact
• Three key factors differentiate super shifts: massive scale/scope, exceptional speed, and powerful convergence
• Super shifts redefine entire systems from the ground up, creating new rules and business models
• Companies like Blockbuster and traditional taxis failed because they misidentified super shifts as mere trends
• Look for cross-sector convergence, unusual speed/scale, and long-term structural implications to spot super shifts early
• Recognizing these shifts early allows for proactive preparation rather than reactive responses

Next episode: We'll introduce the Transform Model, a framework to help you navigate and harness these structural transformations.

ORDER SUPERSHIFTS! bit.ly/supershifts

🎧 Listen Now On:

Apple Podcasts: https://podcasts.apple.com/us/podcast/think-forward-conversations-with-futurists-innovators-and-big-thinkers/id1736144515

Spotify: https://open.spotify.com/show/0IOn8PZCMMC04uixlATqoO

Web: https://thinkforward.buzzsprout.com/

Thank you for joining me on this ongoing journey into the future. Until next time, stay curious, and always think forward.