The Vergecast EV startup Rivian goes public / Judge orders Apple to allow external payment options / Microsoft announces Windows 11 SE
Nov 12, 2021
Rivian makes headlines with a blockbuster IPO, positioning itself as a fierce competitor in the electric vehicle market. A judge rules that Apple must allow external payment options, shaking up app economics. Microsoft dives into education tech with Windows 11 SE and a new affordable Surface Laptop. The hosts share humorous anecdotes about audience engagement while critiquing challenges in the automotive and tech industries, blending insightful analysis with witty banter.
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Rivian's Journey
- Rivian, despite being a relatively new company, has started shipping its first electric pickup trucks.
- Founded in 2009, Rivian initially focused on sports cars before pivoting to trucks and SUVs.
Targeted Branding
- Rivian's early focus on a specific customer base (outdoorsy, affluent adventurers) contributed to its success.
- This niche approach allowed them to build a cohesive brand and differentiate themselves from other EV startups.
Faraday Future's Failure
- Faraday Future, despite significant funding and initial hype, failed to ship a car.
- The company's founder faced accusations of financial mismanagement, ultimately leading to its downfall.