This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he lead demand generation, brand, communications, content, and customer marketing teams.

On this episode Palmer shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

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“We’re going to go to market with both a seller and buyer campaign, and this is where the brand becomes sort of a glue, we make sure that the way that we’re presenting ourselves is cohesive.”

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Episode Timestamps:

*(03:13 - Palmer’s role at G2

*(03:58) - Segment: Trust Tree

*(14:49) - The consumerization of B2B marketing

*(26:01) - Segment: The Playbook

*(25:50) - How transparency gains consumer trust

*(28:38) - Why brand is your organizational glue

*(30:36) - The Dust Up

*(32:09) - Segment: Quick Hits

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Links

Why Brand is your Organizational Glue with Palmer Houchins, VP of Brand Marketing & Communications at G2