The City of Austin’s new $1.1 million logo is not a huge hit, especially among the thousands of people who’ve signed a petition to “stop” it — but city officials are hoping that will soon change. Starting Oct. 1, the logo will be all over the city’s social media accounts and website, and other changes will be coming too, like shortening city departments and moving away from using acronyms. The wavy A, in colors inspired by our “greenbelts, lakes, skyline sunsets, and bluebonnets,” replaces a seal that a San Francisco man designed for a contest, winning $50, in 1916, as well as hundreds of department-specific logos. But is it worth it? And will Austinites come around? Host Nikki DaVaughn is joined by Jessica King, Austin’s chief communications director; and Yasmin Wagner, the city’s web and creative services manager, to get into it all.

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Is Austin’s New Logo Really Worth $1.1 Million?