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Growth shouldn’t require sacrificing your sanity. We sit down with first‑gen founder and medical professional Nelly to unpack how she turned a survival hustle into a sustainable business by aligning purpose, hormone health, and a team she can trust. Her story moves from 3 a.m. anxiety and cortisol spikes to clear decisions, warmer leadership, and a brand that converts through real connection, not pressure.

We dig into how sharing your story creates trust, referrals, and retention in any service business. Nellie explains why burnout isn’t just a workload problem; it’s a biology problem. She breaks down the hormone mechanics behind confidence—what happens when cortisol stays high, how sleep and nutrition affect dopamine and serotonin, and when targeted supplementation or hormone replacement can restore energy, mood, and focus. Along the way, we explore practical tools: the seven whys to clarify purpose, building a simple spiritual or reflective practice, and setting boundaries that protect your best work.

Then we shift to scale. Delegation turns self-employment into ownership, and the right manager can collapse stress while multiplying output. We talk about hiring for trust, giving experts the wheel, and why founders should keep a baseline understanding of every function without trying to master them all. Marketing, finance, operations—once specialists own these lanes, you reclaim time for the work you love and the impact only you can deliver.

If you’re feeling stretched thin, this conversation offers a roadmap: stabilize your body, tell a truer story, build a team that thinks, and let your energy guide what grows. Subscribe for more bold, people-first strategies, share this with a builder who needs it, and leave a review to tell us the one task you’ll delegate this week.

Schedule a 30 to 45 minute consultation with Nelly. Just mention Scaling with People on her instagram at https://www.instagram.com/live_vibrant_medspa/

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Ep. 167 A bolha imobiliária da China e o possível resgate da Evergrande