What B2B marketers can learn from internal comms w/ Sydney Fenkell

Sydney Fenkell, Head Of Marketing Communications at Proscia, talks with Jeremy about what content marketing teams can learn from other communications functions.

Highlights:

• How marketers can work with internal comms to develop stronger employee engagement
• How internal communicators can help B2B marketers better engage external audiences
• Strategies to collaborate with internal comms, HR, and other departments

Learn more about Proscia
Connect with Sydney on LinkedIn

Memorable Quotes:

"What I've kind of found, just generally working in the comms capacity, is that my role is really to take the great work that our team is doing and get it out there to the world. That's kind of what makes for the most interesting stories. So naturally, I spend a lot of time talking to my colleagues across different areas just so that I have a pulse on what's going on."

"The best way to build support for marketing or communications has been to demonstrate the value that it delivers. And once again, I need support from other people to be successful."

"Kind of take a step back, consider who you might bring to the table for different initiatives, because you might find that there's some really unique perspectives that come from that."

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The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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