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In this episode of Let's Talk ABM Declan chats to Mathew Kent, Senior Marketing Manager, UK & IE at Pega. Matt is a seasoned ABM professional, schooled in the latest thinking from ITSMA and with more than 15 years of B2B technology experience marketing complex software solutions to enterprises.
Here's what they cover:
- Why ABM is the right strategy for complex sales
- How to build a strong Sales and Marketing alignment
- What success looks like for Pega’s ABM strategy
- Advice on how to succeed at Account-based Marketing
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