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HearSay

Authenticity is in the Eye of the Beholder

Jul 31, 2023
26:48

Not all actions that companies take in the name of ESG are controversial. How do some companies manage to seamlessly integrate ESG initiatives into their brand messaging while others get accused of superficial "greenwashing" or "rainbow-washing"? In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.

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