NEXT.io Podcast Ashley Lang: Breaking down the iGaming eco-system
🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions
Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in player engagement, and how operators can unlock new opportunities by leveraging AI, flexible integrations, and a customer-first approach.
From game content curation to building a scalable business in regulated markets, Ashley offers a masterclass in what it takes to thrive in an ever-complex iGaming landscape.
⏰ Timestamps:
00:00 – Introduction and Overview
01:10 – Ashley’s journey in iGaming
02:20 – How iGaming has changed since the 1990s
06:30 – Early challenges in iGaming platforms
09:45 – Impact of the shift to mobile
12:50 – Role of marketing in iGaming growth
15:30 – Real-time data and player retention
24:12 – AI in iGaming: Opportunities and realities
33:50 – How shared wallets changed the game
41:30 – Game content curation with metadata
52:00 – Pragmatic Solutions’ operator approach
01:00:00 – What is the Connected Series?
01:05:00 – Importance of vendor collaboration
01:10:30 – Flexibility through integration
01:15:20 – Challenges in adopting new tech
01:20:45 – Data-driven insights for players
01:30:10 – Trends in platform technology
01:40:50 – Advice for operators today
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This episode of the NEXT.io Podcast is brought to you by:
Pragmatic Play – Industry-leading game content provider.
https://www.pragmaticplay.com/en/
Pragmatic Solutions – Leading iGaming platform technology.
https://pragmatic.solutions/