March 13: For this episode of the J Curve I am thrilled to bring you my conversation with George Roche, investment director at Yara Growth Ventures,  the corporate venture capital arm of Yara International, the world's leading crop nutrition and agriculture company out of Norway with $11b market cap. Yara Growth Ventures portfolio includes the likes of SP Ventures, Agrolend and Agrofy. 

In today's episode we will discuss:  

1. What is George's startup evaluation framework? 
2. Why 'No, I won't invest' is the hardest answer for VCs?
3.  What's George's advice to entrepreneurs on whether or not they should raise venture capital?
4. What are the biggest trends in agribusiness that get George and Yara Growth Ventures excited?
5. Why does ag space still struggle to attract VC investors? 

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Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

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