Bread, sauce, and cheese. That’s all pizza really is, but how did the simple food you love become the focus of a massive, multi-billion-dollar battle? Today, we journey back to the Pizza Wars of the 80s, when Pizza Hut, Little Ceasars, and Dominos took every measure possible to capture our taste buds (with a few others joining the pizza party…)
Advertising budgets skyrocketed, media reach was more substantial than ever before, and competition was high. So let’s look back at a slice of history when the 80s became a battleground with every company trying to grab the biggest piece of the pie.
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