Ivan Brezak Brkan (IBB)setup, one of the better know dev content programs, shiftmag.dev from scratch. He shares the story of how that happened. And through that story he explains how to actually get devs to write great technical content.

Links:

Ivan Brezak Brkan (IBB) https://www.linkedin.com/in/ivanbrezakbrkan/

Jakub Czakon https://www.linkedin.com/in/jakub-czakon/
How We Created A Global Engineering Handbook in 3 Days - Ivan Brezak Brkan (Infobip)
https://youtu.be/gHY-8K5XOwo?si=n5-R0bEo-9oK9q9B
Shift Conference https://shift.infobip.com/
Shift Mag https://shiftmag.dev/
https://www.infobip.com/

Chapters

02:48 The Importance of Developer Content and Community
05:37 Building a Developer Experience Department
08:06 The Shift Conference and Developer Engagement
11:01 Adopting a Journalistic Approach to Developer Content
13:38 Creating a Unique Brand in Developer Marketing
16:31 Internal Buy-In and Engineering Participation
19:02 Workshops for Empowering Engineers to Write
21:53 The Writing Process for Engineers
24:21 Feedback Loops and Editorial Support
27:25 Motivating Engineers to Write and Share Knowledge
36:17 Creating Resonance with the Audience
38:41 Building Trust Through Quality Content
41:36 The Importance of Unique Perspectives
44:13 Leveraging Journalistic Techniques in Development
47:47 Workshops and Collaborative Content Creation
51:50 The Art of Writing and Editing
56:19 Aligning Content with Strategic Goals
01:01:32 Starting Content Creation in Smaller Teams

Takeaways

Developer marketing is a niche that requires unique strategies.
Building trust within the developer community is essential.
Workshops can empower engineers to contribute to content creation.
A journalistic approach can differentiate developer content from competitors.
Feedback loops are crucial for improving content quality.
Aligning content with company goals enhances its effectiveness.
Understanding the audience is key to creating resonant content.
Creating a micro content program is feasible for smaller teams.
Editorial support can help engineers overcome writing challenges.
Trust and community engagement are long-term investments.

Keywords

developer marketing, content strategy, developer content, Infobip, ShiftMag, community engagement, writing workshops, developer journalism, content creation, marketing strategies

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