People Magic: How to Build a $1M Community DON'T NICHE DOWN to Build a Community—Instead FIND SOMEONE IN TRANSITION
4 snips
Jul 9, 2024 Learn how to build a $1M community by identifying your ideal member through human transitions. Discover the significance of attracting individuals in transition and creating communities with a clear focus. Explore examples of successful targeted communities like ShrubsTribor and Playwork.
AI Snips
Chapters
Transcript
Episode notes
Target Audience: People in Transition
- People in transition are the most motivated to join paid communities and invest in courses, challenges, and events.
- They're seeking transformation and connection with similar individuals.
C-Suite vs. Up-and-Comers
- Gina Bianchini shares an example about C-suite executives.
- She explains that focusing on up-and-coming individuals in a field can be more effective than targeting established executives.
Slow AF Run Club
- The Slow AF Run Club targets new runners who are nervous about achieving their goals.
- This community connects people with shared interests and concerns.