EP492: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 2

“Just having the courage to allow some of your real story to come through publicly is your differentiator. It builds trust, opens doors to sales conversations, and draws future customers to you.” –Jess Jensen

Jess Jensen, co-founder of Co-pilot Communications, is back for the second part of this powerful conversation. In part one, she revealed why your personal story is the ultimate marketing tool. Now, she’s sharing how to put it into practice with a clear, step-by-step framework for building a digital presence that feels authentic, consistent, and achievable.

From breaking through inconsistency, to leveraging AI for content ideas, to showing just the right kind of imperfection—Jess shares practical strategies small business owners can use to show up online and grow their influence.

In this interview, you'll learn…

• How to overcome the biggest barrier to showing up online: inconsistency

• Why the right kind of imperfection can make you more trustworthy than polished content

• How AI can accelerate your content creation while still keeping your voice authentic

To learn more about Jess, click here.

Connect with her on LinkedIn.

For listeners of the show, Jess is offering quick, practical 25-minute reviews for business owners and senior leaders who think their profile might be holding them back. You'll get a real-time audit and a handful of actionable next steps. Openings begin the third week of October. No cost, no catch, just clarity. Here's the booking link.

Time Stamps

00:00 – Why courage & vulnerability build trust 01:25 – Simple ways to dip your toe into posting 02:20 – Why responding matters more than likes 04:04 – The real barrier: inconsistency 06:17 – How AI can help with idea generation 09:06 – Treating AI like a junior employee you train 12:08 – The psychology of showing up online 14:38 – Imperfection as a powerful differentiator 18:16 – Why collaborators & “yes/no” people matter 18:58 – Where to find Jess online & claim your free LinkedIn audit

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