From Mustard Seeds to Milestones: Trust, Leadership, and Budgeting in Texas Schools

Aug 12, 2025

Heather Wilson, TASBO Board President and Assistant Superintendent at College Station ISD, discusses her journey transitioning to a new district and the art of relationship building. Tracy Ginsburg, Executive Director of TASBO, shares insights into the organization’s vital support for school business leaders amid financial pressures. They dive into strategic budgeting, the importance of mentorship, and navigating education challenges in Texas. The conversation also highlights excitement for the upcoming ASBO International Annual Conference in Fort Worth, featuring local spots and networking opportunities.

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ANECDOTE

Late-Career Big Move

Heather moved eight hours within Texas after 18 years at her previous district to join College Station ISD.
She returned near family and to a community she calls "God's country."

ADVICE

Prioritize Local Relationship Building

Prioritize building relationships with city officials, appraisers, and local partners when you enter a new district.
Learn growth trends, tax base, and neighborhood demographics quickly to inform planning.

ADVICE

Change One Bite At A Time

Take small, staged actions when changing district processes instead of trying to fix everything at once.
Target early wins so momentum builds and staff buy-in increases.

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In this episode of School Business Insider, we head to the Lone Star State for an honest and engaging conversation with Dr. Tracy Ginsburg, Executive Director of TASBO, and Heather Wilson, TASBO Board President and Assistant Superintendent of College Station ISD.

Heather shares her experience transitioning to a new district after nearly two decades in her previous role—discussing what it takes to build culture, relationships, and trust from day one. Tracy reflects on TASBO’s role in supporting school business leaders through professional development, peer networking, and legislative advocacy in what they both call a “deficit world.”

We dive deep into the current financial pressures facing Texas school districts, the challenges of equitable compensation, and what it takes to lead in times of fiscal uncertainty. Plus, we preview this year’s ASBO International Annual Conference & Expo in Fort Worth, Texas, with some local flavor and must-visit spots shared by our Texas insiders.

Whether you're a seasoned SBO or just starting out, this episode offers insight, inspiration, and practical wisdom.

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Disclaimer:

The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of the Association of School Business Officials International. The material and information presented here is for general information purposes only. The "ASBO International" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. The presence of any advertising does not endorse, or imply endorsement of, any products or services by ASBO International.

ASBO International is a 501(c)3 nonprofit, nonpartisan organization and does not participate or intervene in any political campaign on behalf of, or in opposition to, any candidate for elective public office. The sharing of news or information concerning public policy issues or political campaigns and candidates are not, and should not be construed as, endorsements by ASBO Internatio...