In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship.

For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting).

Hemant gives listeners actionable tips on:

[2:00] Why client retention is important
[4:30] The different categories for retention
[6:45] Being open and available to receiving feedback
[8:40] The client retention processes Hemant has in place
[12:30] Signs a client isn’t a good fit
[15:30] Prioritizing client and team communication
[19:20] Getting to know clients on a personal level
[22:15] Building out your client experience
[24:25] Creating systems for feedback
[26:15] Hemant’s book recommendation
[30:05] One key takeaway to implement right away

Resources mentioned in this episode:

Principles by Ray Dalio

Connect with Hemant here:

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How to grow with client retention with Hemant Varshney