
Creative Confidence Podcast Part 2: Honest, Realistic, and Optimistic Leadership Advice from Friends of IDEO
Jan 7, 2026
In this enlightening conversation, Ilya Prokopoff, a seasoned partner at IDEO, teams up with Frederik Pferdt, former Chief Innovation Evangelist at Google. They explore innovative leadership strategies, emphasizing the importance of nurturing potential and embracing uncertainty with curiosity. Conversations about vulnerability highlight transforming fear into action. They discuss grounding decisions in values and cultivating creativity amid AI. Frederik offers daily practices to build confidence and inspire a future-ready mindset. A must-listen for aspiring leaders!
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Transcript
Episode notes
Unlock Potential By Looking Out
- Recognize and unlock potential in yourself and others to create a human flywheel of creativity and impact.
- Stay heads-up by watching the world and prototyping quickly to reduce uncertainty and learn faster.
Embrace Uncertainty With Curiosity
- Meet uncertainty with curiosity and a sense of awe to flip fear into creative energy.
- Nurture a culture that welcomes questions, experiments, and healthy risk-taking to stay creative in change.
Move From Fear To Fearlessness
- Name your fears, rewrite the story toward opportunity, and take a small action to break paralysis and build momentum.
- Get out of your bubble and intentionally learn from other companies, regions, and perspectives.





