MacVoices MacVoices #24202: TV+ Talk - Hollywood Movies And Ads?
Co-hosts Charlotte Henry and Chuck Joiner discuss Apple TV+ negotiating more Hollywood film licenses, debating the balance between original content and variety. They explore the potential introduction of ads to enhance revenue and consider incorporating non-Apple content on the platform.
Show Notes:Chapters:
00:12 Summer TV Preview 00:51 Apple's Hollywood Licensing Talks 01:49 The Paradox of Choice 02:16 Strategic Direction Debate 02:42 Embracing Originality vs. Hollywood 08:10 The Impact of Filmmaking Strategy 13:11 The Advertising Conundrum 15:36 Respectful Advertising Approach 16:30 Necessity of Embracing Advertising 18:05 Compelling Pitch for Advertisers 23:11 Diversifying Viewing Options 25:38 Long-Term Viability Assessment
Guests:
Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok.
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