24 – How property developers can stand out in a crowded marketplace

Finding ways to stand out in a crowded marketplace is key to successfully selling out project after project. So we speak with real estate agent David Stewart about selling off the plan, marketing projects and staying ahead of the competition. David has had a long career in the property industry and a track record of selling off the plan. He is also someone who likes to try new things, and just received some industry awards and recognition for innovation and marketing. In this conversation we talk about the keys to success when selling off the plan, where you get the biggest bang for your marketing buck, and how you can stay ahead of the competition. Having a good selling agent on your team is really important to the overall success of the project. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcastProperty Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast Tips for real estate developers Here’s three things I took away from our discussion: 1. Try to stand out from the crowd In a crowded marketplace you need to stand out from the competition, and there are many ways to do this. Get great renders produced to start with. I mentioned upwork.com as a place you can look to find a good renderer, or another site is easyrender.com It doesn’t have to cost a fortune to get good renders down these days. You should also work on emotive copy to emotionally engage your prospective buyers, again a site like upwork.com can help find copywriters if you don’t feel this is your strong point or your agents either. And of course, the overall design of your project can help you stand out, so find the best designers you can afford and deliver something of quality that people will desire to live in or buy. 2. Develop videos to promote your project As David and I discussed, video is essential these days if you want to reach more potential buyers, and it is not that hard to create simple, yet effective videos.