Raju Mudunuri, Director of Data at Lexmark and a master of digital transformation, dives into the intricacies of Master Data Management (MDM). He highlights a stunning success story that boosted revenue by $2 million, showcasing the importance of unified data strategies. The discussion touches on transforming hardware businesses through data integration, enhancing customer engagement, and applying data science for predictive insights. Raju also reveals how establishing gold records in MDM can elevate data science practices and streamline operations.