Join Brian Charlesworth, founder of Sisu, and George Laughton, founder of The Laughton Team. George shares his remarkable journey from entering real estate during the challenging 2007 market to building a team that handles over a billion dollars in transactions annually.

George discusses the importance of identifying market opportunities and adapting quickly. He emphasizes building a strong core business while remaining adaptable to capture bigger opportunities. "Every market presents its opportunities," he says.

Brian and George delve into the structure of The Laughton Team, with George explaining how he manages 250 agents across multiple locations. He describes his approach to team management, highlighting the need for strong leaders and effective delegation. "I always categorize my team as partners, projects, and problems," George explains, discussing the importance of alignment and knowing when to part ways.

The conversation also covers George's approach to personal development and maintaining a positive mindset. He shares his practice of meditation and gratitude, stating that these habits help him stay aware and positive.

Top Takeaways:

(2:17) Are you missing out on real estate goldmines?

(4:34) From 30 to 250: the journey of building a real estate giant.

(6:49) Is humility the secret ingredient in real estate success?

(7:51) Are humble, hungry, and smart the traits of extraordinary real estate hires

(8:54) The three pillars of real estate success

(13:49) What’s the secret to moving agents from level two to three?

(16:30) The impact of lead price points on real estate performance

(18:49) The correlation between business growth and leadership development

(21:12) Preparing for technological shifts in real estate

(24:49) The balance between shielding and informing real estate clients

(25:41) Are you utilizing client portals to their full potential?

(29:20) Shifting from fear to optimism in real estate

Tune in to learn how George's strategies and philosophies can help you navigate the real estate market, build a successful team, and maintain a growth-oriented mindset.

About George Laughton

George Laughton is the founder of The Laughton Team, one of the most successful real estate teams in the nation, ranking in the top 1% of all real estate teams in the United States. Established in 2007 in Peoria, AZ, The Laughton Team operates in multiple locations and has assisted thousands of families in buying and selling homes. George's leadership focuses on building strong client relationships through honesty and transparency, emphasizing core values such as integrity and excellence.

Connect with George Laughton Today! 

LinkedIn 

The Laughton Team