Back in the good old days, when interest rates were super low and money was cheap, most tech startups were in full-on growth mode, using all that sweet sweet VC money to grab as much market share as possible and worrying about profits later.
But today, when access to cheap capital has dried up, those same startups have had to pivot on a dime and start making a profit!
And so, marketers at those companies have had to pivot, too, while seeing their budgets cut and headcount shrink.
Adapting to that new reality is not easy or simple.
And my guest today is here to share his experience. Mitch Solway is a fractional CMO who works with early and growth stage startups.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing