The Story J’Adore Anderson: the Brit taking over Dior
Jun 22, 2025
Join Harriet Walker, Fashion Editor at The Times, as she dives into the groundbreaking ascent of Jonathan Anderson, the newly appointed creative director of Dior. They discuss his innovative roots in Northern Ireland and how he turned Loewe into a billion-dollar brand. The conversation explores the tension between tradition and modernity at Dior, highlighting challenges he faces following fashion legends. With a cultural shift in luxury fashion, can Anderson reshape the iconic brand while appealing to a new generation? Discover the insights and excitement!
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Anderson Transformed Loewe's Image
- Jonathan Anderson turned Loewe from a quiet Spanish leather label to a hyped global fashion brand.
- He created instantly recognizable, off-kilter, and very cool designs that captured the fashion zeitgeist.
Vogue Editors Boost Anderson's Career
- Jonathan Anderson gained a breakthrough when Vogue editors showed up wearing his designs at London Fashion Week.
- He combined London's quirky avant-garde style with wearable clothes, gaining widespread attention.
Merging Art and Viral Hype
- Anderson strategically merges rarefied art world customers with viral online hype.
- He includes unlikely figures like Maggie Smith in campaigns to create surprising and viral moments.