Macca B: Breaking barriers and inspiring change through veganism and reggae

Macca B, the pioneering reggae artist, reflects on his early vegan journey over thirty years ago when few understood his commitment to a plant-based lifestyle. He laughs at his visit to Serbia, where a waiter initially mistook his dietary choices for a sign of illness, highlights how attitudes have shifted as people now recognise the benefits of veganism. Macca B's commitment extends to his children and grandchildren, all of whom follow a vegan lifestyle, and he believes leading by example is the most effective way to educate others. Live from 2024's Vegan Camp Out, Faye grabs him just before his performance to chat about: Macca B’s early struggles with veganism and how perceptions have changed His experience in Serbia and the evolving understanding of veganism The influence of leading by example and its impact on education His reggae fans' dedication to social issues and one love The transformative power of music in driving change