The New Statesman | UK politics and culture 🚨 How to defeat Reform - *Exclusive* with political polling analyst Steve Akehurst
11 snips
Jul 14, 2025 Steve Akehurst, a political polling analyst and founder of Persuasion UK, joins hosts Anoosh Chakelian and Rachel Cunliffe to dissect the threats posed by Nigel Farage and Reform UK. They delve into the vulnerabilities of Reform, including how Labour and the Lib Dems can strategically counterattack. Akehurst shares innovative methods for testing political messages, revealing how associations with figures like Donald Trump influence voter perceptions. The discussion also touches on the shifting dynamics of the 'blue wall' and the importance of anti-elite sentiments in political messaging.
AI Snips
Chapters
Transcript
Episode notes
Reform UK's Brand Vulnerabilities
- Nigel Farage's brand is most vulnerable when tied to Trump and corporate interests.
- These messages significantly reduce willingness to vote Reform and lower Farage’s favorability.
Immigration Messaging Backfires
- Highlighting illegal immigration boosts the issue's salience, ironically helping Reform UK.
- Labour and Conservatives risk raising Reform's profile by focusing on small boats and immigration.
Climate Denial Messaging Ineffective
- Climate denial attacks on Reform UK do not significantly change voter opinions.
- Reform-curious voters generally do not prioritize net zero, so this message doesn’t convert new supporters.