Deep Tech Catalyst How to Approach the Water Industry: VC Insights for Deep Tech Startups. A chat with Peter Ullrich, COO at EverBlue Ventures
Host: Nicola Marchese Guest: Peter Ullrich #DeepTechCatalyst
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KEY THEMES COVERED:
1. Framing the Water Industry: Explores varying definitions, from narrow focuses on utilities and drinking water to broader considerations that include any industry utilizing or interacting with water.
2. Investment and Market Validation in Water Tech: Discusses investment categories, highlighting how watertech projects can enhance a customer’s bottom line through improved efficiency and reduced risks. Emphasizes the importance of market validation via customer feedback, revenue stability, and the outcomes of pilot programs.
3. Challenges of Scaling in Watertech: The concept of being "piloted to death" where companies struggle to transition from pilot phases to securing long-term partnerships and customers. Difficulties related to the high capital costs associated with scaling hardware compared to software.
4. Regulatory Impact on Water Tech: Discusses the critical role of regulations in shaping market dynamics, focusing on the implications of regulatory changes like those for PFAS. Outlines the importance of timely compliance and the significant financial implications of adhering to new regulations.
5. Startup Case Studies in Water Tech: Examines case studies of startups that successfully transitioned water tech innovations from the lab to the market.
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