This week's interviewee, Emily Cummin, is carving out a new industry- not quite Death Tech, but Grief Tech instead. Her platform, Untangle was founded to help people dealing with big loss, whether bereavement or divorce, to cope with the emotional and practical fall out. 

Untangle are still pre-revenue, but are just about to turn on a series of income streams, having already built a more than 40k strong instagram community, and a user base of 12.5k people, with strong retention, engagement and referrals.

In this episode Emily shares her entrepreneurship journey so far, including lessons learned around: 

• The surprising gratitude that can come from doing research with customers who need a space to vent
• How they used WhatsApp to create their first prototype without coding 
• The power of continuing to facilitate meet-ups with community members as a founder
• Some of the harder moments, including fundraising and scrapping 3 months of code
• And her advice on when to trust your gut, and build sooner\

Links

• https://untanglegrief.com/