The Biz of Nonprofit Consultants 52: From Burned Out to Booked Out: How Kel Haney Scaled by Specializing
Kel Haney was doing a little bit of everything: directing theater, consulting non profits, coaching others, and it left her burned out and unsure of how to grow.
But everything changed when she made the decision to specialize in mid-level donor fundraising.
In this episode, Kel shares how focusing on the work she does best helped her build a thriving, fully booked fundraising business. We talk about the clarity and momentum that came with refining her services, why mid-level donor strategies are often overlooked, and how this specialization allowed her to scale with more ease and impact.
If you’re feeling spread too thin or unsure how to grow, Kel’s story is a powerful example of what’s possible when you align your business with your zone of genius.
Mentioned in this episode:
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Book: The Big Leap by Gay Hendricks
Resources: 🔗 BOOK A ONE TIME COACHING SESSION (90 minutes) Let's tighten your positioining so you can get fully booked. Includes a workshop to complete before our call so we can make the most of our time together. 🔗 Join the Impact Collective Mastermind Waitlist (12-month program) Next enrollment: September 2025 | January 2026 🔗 Work with me 1:1 (six-month program)
🔗 See Impact Collective retreat photos
Connect With Me: 📩 DM me on LinkedIn if you’re considering working with me or just want to connect!
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