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In this episode, we explore how to collect zero-party data to drive Shopify store conversions.
Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.
Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business.
Topics discussed in this episode:
- What zero-party data is and why it's more reliable than third-party cookies.
- How to implement surveys at different customer journey touchpoints.
- Why marketing attribution surveys often contradict Google Analytics data.
- What questions to ask in post-purchase surveys.
- How to create engaging surveys with high response rates.
- What the ideal survey incentive amount is ($1 per minute).
- How one retailer reduced $80,000 in dead stock using product surveys.
- Why sharing survey data improves team decision-making.
- How to balance survey frequency without annoying customers.
- Why human connection through surveys builds trust in the AI era.
Links & Resources
Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/3r2j8p4f
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast