Stupid Tax #4 - Life Is a Funnel: Build Your Funnel, Learn Your Business
All businesses are sales businesses. Without sales, business operations to make and deliver products and services can't happen, and without revenue, there is no business. So, how do you get sales? What you need is a funnel, a sales funnel. In today's episode Mitchell and Scott introduce the concept of a sales funnel, but point out that funnels are not just for sales, they are everywhere in life.
To get sales, you need to talk to people who need what you are selling AND have the money to buy it. Before you can talk to those people, you need to find out where they are. And then you need to let them know about your business. If you're talking to the wrong people, in the wrong places, or no one knows that you exist, then it stands to reason that you're not going to make many sales. That's where the funnel comes in -- the funnel defines the activities that will put you in the right place to meet the right people, and have a chance to make proposals and close sales.
Constructing your funnel requires you to think about your business deeply. Who are your best customers? Where did they come from, and how can you find more? And so on. As it turns out, this process works well for many things in life -- from shopping for a house to finding a spouse!
Coffee is for closers! The famous scene from Glengarry Glen Ross:
https://youtu.be/bkjfZctGMq8?si=9iCeb8II6ECX54rQ
Get in touch with the hosts!
Mitchell Baldridge
Twitter: @baldridgecpa
https://baldridgefinancial.com
Scott Hambrick
Twitter: @hambrickscott
IG: @ogscotthambrick