Marketing your firm (now and in the new normal)

Effective marketing is a critical aspect of gearing any business for growth, law firm or otherwise, and is even more important in turbulent times such as the current COVID-19 environment.

In this episode of The Lawyers Weekly Show, host Jerome Doraisamy is joined by two marketing professionals, Mel Telecican, director of Loyalest, and Louise Sparkes-Howarth, founder of Pineapple Marketing and Promotions.

They reveal the core philosophies that drive their respective marketing strategies, how working with legal clients differs from those in other industries, and why engaging an expert might be beneficial to building one's brand.

They reflect on the spectrum of marketing approaches they've witnessed in response to the pandemic, the key practical steps that law firms can be taking at this juncture, and the particular platforms that provide valuable ways for firms to engage with their target audiences.

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If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email editor@lawyersweekly.com.au for more insights!