#162 Kaya Yurieff on Keeping Up with the Creator Economy: The Hottest Trends in 2021

Aug 3, 2021

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If you have a hard time keeping up with all new tech platforms and constant changes in the creator economy, or you’re not sure what the creator economy even is, you’re not alone. This week’s Beyond Influential guest is here to make it easier for you and get you up to speed. Kaya Yurieff is the writer of the creator economy newsletter at The Information, an independent subscription-based media outlet that has gained the attention of tech executives and founders. Previously, she covered technology and social media platforms at CNN, covering diverse creator stories from YouTuber burnout to how parents are navigating their teens’ sudden TikTok fame to now truly digging into the business of the creator economy. It’s now being recognized that content creators have extraordinary power and influence over culture and business, and Kaya covers the platforms, the people, and the deals that are newsworthy so you can stay up-to-date. On Ep. 162, we cover:

How Kaya got started in journalism: From traditional media at CNN to a subscription-based model at The Information
The creator economy: What it is and why it matters to you
Her writing process: From idea to execution (including timelines, organization, fact-checking, editing, and more)
The difference between opinion and editorial journalism
The sudden rush of interest from investors into creator economy startups & the hottest platforms receiving attention right now
The number one way creators are monetizing and how platforms are evolving (and competing!) to accommodate it, and more!

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To connect with Kaya: Website: https://www.theinformation.com/reporters/kaya-yurieff Twitter: https://twitter.com/kyurieff The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g Clubhouse: https://www.joinclubhouse.com/@brittanykrystle