Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. She's the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher's Weekly bestseller and #1 Barnes & Noble bestseller. She's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She's also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising.

In this part one of two part episode Jamie and Dave discuss the importance of knowing your deep hearted why and how if it is personal enough you can identify your motivation that ultimately connects you with your customers. and how it helps you achieve your wildest goals.

To Purchase a copy of Jamie's book "Believe It": https://www.believeit.com/

Follow Jamie Kern Lima IG: @Jamiekernlima Follow Jamie Kern Lima on FB: @JamieKernLimaPage

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