30 Minutes to President's Club | No-Nonsense Sales

Sales Hiring Secrets No One Talks About

Oct 9, 2025
Join Mark Kosoglow, an experienced sales leader and former VP of Sales at Outreach, as he unveils the secrets to effective sales hiring. He discusses why traditional hiring often fails, emphasizing the importance of traits over experience. Mark identifies nine core traits essential for success, like coachability and grit, and offers innovative interview techniques to test candidates' true potential. With a structured four-step interview process, he shares how to make informed hiring decisions and cultivate a winning sales team.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

First Impressions Mislead Hiring

  • Hiring decisions often suffer from the halo effect where first impressions dominate interviews.
  • Mark Kosoglow says without structured criteria you'll consistently hire wrong.
ADVICE

Prioritize Traits Over Experience

  • Hire for traits first, then skills, and finally experience as a filter.
  • Prioritize innate traits because skills and experience are easier to teach or change.
ANECDOTE

Top Sellers Failed Without Evangelism

  • Outreach hired top sellers from other SaaS brands and most of them failed.
  • They lacked the evangelism trait needed to win at Outreach despite strong resumes.
Get the Snipd Podcast app to discover more snips from this episode
Get the app