46. Developing Customer Loyalty Requires Cultural Empathy w/ Kristin Messerli

Millennials are the most diverse generation in U.S. history with 44% of the generation reporting minority backgrounds.  That means, if companies haven’t figured out how to work with or sell to millennials, it’s best to start— well — now. One idea to seriously consider is cultural empathy. On the latest episode of The Customer Experience Podcast, I have the pleasure of speaking with an expert and practitioner of cultural empathy, Kristin Messerli.  As the founder and CEO of Cultural Outreach, Kristin has a distinguished insight into reaching up-and-coming markets. Kristin fills us in on: Her definition of customer experience Generational differences in the expectations of companies What millennials need from their employers The value in understanding cultural nuances within and outside of your organization Resources mentioned in this episode: Resources for targeting millennials Dave Savage - Mortgage Coach Get more from The Customer Experience Podcast! Subscribe (and leave a rating or review): Apple Podcasts/Apple Podcasts Google Podcasts/Google Play Spotify Stitcher