Brand design in the age of AI: Aaron Poe, Zapier

Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity.

Now, as head of Zapier’s brand studio, his esteemed talents are being put to great use in leading the roll-out of the rapidly-growing automation firm’s new visual identity.

It’s a fun job for a creative leader who loves pushing boundaries and expanding concepts into new realms. But it’s also a big job. Alongside the guidelines and principles Aaron and his team are building out around type, colour, motion and brand architecture, the company is in the process of launching a steady stream of new products - all of which must fit creatively into these newly crafted systems.

So how’s that process going? What inspired Aaron to step away from his previous role and take this on as a challenge? And crucially, as Zapier is becoming an increasingly AI-driven company, how is Aaron harnessing the latest AI tools to make that big job a little less big?

Join Dave and Aaron to find out all that and much more, including Aaron’s opinion on the future of AI-driven creative development, and where someone as experienced as he is goes to find their creative inspiration.

It’s a cracking conversation. If you agree, let us know over on our LinkedIn page. And go follow Aaron on LinkedIn for the latest out of the super-talented Zapier brand studio.

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