One Song SWV's "I’m So Into You" with Brian Alexander Morgan
Sep 11, 2025
Brian Alexander Morgan, a pioneering producer of early 90s R&B, dazzles with stories about crafting SWV's iconic hit 'I’m So Into You.' He reveals the surprising influence of Maurice White from Earth, Wind & Fire on the track. Delve into the creative journey of SWV's acclaimed albums and how gospel, funk, and hip-hop harmonize in his production. Brian also discusses the groundbreaking fusion of R&B and Wu-Tang, alongside insights into the vocal dynamics and nostalgic legacy of his work that continue to resonate today.
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Demo Born From Real Pain
- Brian Alexander Morgan wrote "Weak" in 1988 for Charlie Wilson and sang the demo himself, capturing the full song early on.
- The song sprang from personal pain after getting dropped from his label and became cathartic writing therapy.
Singer Resisted Then Trusted
- Cheryl "Coko" Gamble initially hated singing "I'm So Into You" and ran to the bathroom crying because it required a restrained, non-gospel delivery.
- Brian used his demo and guided her to replicate his softer approach, earning her trust and the final vocal.
A New R&B Language
- Brian purposely fused gospel chord colors and hip-hop chopping to make a distinct post-New Jack R&B sound.
- He used sampling and chopped his own performances to create R&B that sounded like hip-hop without copying it.