Building Effective SDRs: Attitude, Passion, and Persistence with Sean King

In this episode of the Enterprise Sales Development podcast, we speak with Sean King, a Senior SDR Leader with over a decade of experience in managing SDR teams of various sizes across a number of different companies. Sean shares what brought him into the sales development field and how dedication and passion are two of the best traits of an SDR. He also discusses the importance of collaboration when creating SDR programs and being open to feedback to grow as an SDR leader.  WHAT YOU’LL LEARN The cycle of evaluating and reevaluating for success The value of attitude and daily perspective for SDRs Sean's non-negotiable sales tools for SDR teams  QUOTES “Sometimes what you think is supposed to work and what you think is the norm and what you think works everywhere, it doesn't actually work that way. So it's good to take time, evaluate, reevaluate, and make changes when necessary, but also make changes quick.” -Sean King[09:47] “I would say it starts with attitude. I don't know how many people would agree with this, but attitude and how you wake up every single day is one of the most important things that you can manage. There are a lot of things that we can't manage, a lot of things that we can't control.” -Sean King [14:42] “When I think back on my time, one of my favorite leaders still to this day, he was giving me some of the most profound feedback in my career, just because it was always constructive, sometimes it was critical, and it was effective because I needed to hear it. That's how I developed. So receiving feedback is so crucial because that opens up a feedback loop moving forward with everything else.” -Sean King [27:50] “The way that SDRs are successful is by doing their job effectively and quickly, efficiently, and effectively. It should not take them 6 hours to accomplish certain tasks the best SDRs are able to do. They're working probably three to four hours a day and the rest of their day is in meetings or it's prospecting or it's doing some learning.” -Sean King [30:46]  TIMESTAMPS 2:20 Sean’s Career Journey 6:14 Workplace Wellness and the Transition to the Tech Industry 10:07 Data-Driven Decision Making 17:08 Attitude and Interviewing for Attitude 23:31 Setting Up an SDR/BDR Program 30:31 Evaluating Tools for Effective SDR Outreach 34:56 Navigating Layoffs in the Tech Space 40:28 “A Great Athlete Doesn't Get Tired" CONNECT Sean King on LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices