S2E2: Navigating The Chinese Market: Insights From Michael Enright | International Business Today

Professor Michael Enright shares business strategies in complex and uncertain environments, emphasizing developments in China and other countries in Asia. He offers insights on how China seeks to conduct and benefit from international business, and how multinational companies can succeed in their Chinese operations through a better understanding of Chinese national interests. About the guest: Enright shares business strategy in complex and uncertain environments, emphasizing developments in China and other countries in Asia. He offers insights on how China seeks to conduct and benefit from international business, and how multinational companies can succeed in their Chinese operations through a better understanding of Chinese national interests. International Business Today is a podcast produced by the International Business & Strategy group at Northeastern University. Made for global business professionals—and any student who hopes to work for a multinational organization in the future, our hosts and their guests share what's proven through research and highlight what's really working in practice. The podcast, released in seasons of six or more episodes, is currently in Season Two and hosted by Ravi Sarathy. Join him and his guests as they share their experiences and insights on succeeding in emerging markets and being effective across different cultures. Speakers include Paula Caligiuri, Michael Enright, Ravi Ramamurti, Anna Grosman, Alvaro Cuervo-Cazurra, and others. Reach out to us at IBTpodcast@northeastern.edu